Your brand is more than your logo.
START WITH YOUR BRAND
It is the name, colors, personality, style, and feeling that people begin to associate with your business.
The good news? You don’t need to be a designer or marketing expert to build one.
Let’s build yours.
01 — YOUR BUSINESS NAME
Your business name is one of the first things customers will see.
If you already have one, great. If not, start by thinking about the type of business you want to create.
A good name should be:
Easy to Remember
Avoid names that are unnecessarily long or difficult to spell.
Easy to Say
If someone hears your business name once, they should be able to repeat it.
Flexible Enough to Grow
Think carefully before choosing a name that limits you to one specific product.
For example:
More limiting:
Maria’s Necklace Shop
More flexible:
Luna & Co.
Luna & Co. could eventually sell necklaces, bracelets, accessories, gifts and much more.
BEFORE YOU FALL IN LOVE WITH A NAME…
Check whether the name is already being used.
Search:
Google · Instagram · TikTok · Facebook · Domain Names · Trademark Database
Boxtunity Tip: Don’t order large quantities of branded materials until you’ve checked that you’re comfortable using the name.
02 — KNOW WHO YOU'RE SELLING TO
You don’t need everyone to like your products.
You need to understand who is most likely to buy them.
Imagine you’re selling jewelry.
Compare:
“I sell jewelry.”
with:
“I sell affordable, trendy jewelry for women who love changing accessories with their outfits.”
The second gives you a much clearer idea of what to photograph, what to post, what language to use and where to find customers.
Answer these five questions:
Who would most likely buy my products?
________________________________
Approximately how old are they?
________________________________
What styles do they like?
________________________________
Where do they spend time online?
________________________________
Why would they buy from me instead of someone else?
________________________________
You just started defining your customer.
It doesn’t have to be perfect. You’ll learn much more about your customers once you actually start selling.
03 — CHOOSE YOUR BRAND PERSONALITY
If your business were a person, what would it feel like?
Choose 3–5 words:
Fun · Bold · Elegant · Minimal · Playful · Luxurious · Cute · Modern · Colorful · Edgy · Natural · Youthful · Sophisticated · Romantic · Trendy
For example:
A Jewelry Brand
Elegant · Feminine · Modern
might look very different from:
Another Jewelry Brand
Bold · Colorful · Playful
They can sell similar products but create completely different brands.
04 — CHOOSE YOUR COLORS
Your colors help people recognize your business.
You don’t need ten.
Start with:
1 MAIN COLOR
The color most associated with your brand.
1 SECONDARY COLOR
A color that complements it.
1 ACCENT COLOR
Used sparingly for buttons, highlights or important details.
1 NEUTRAL
White, cream, beige, gray, black, etc.
So your basic palette might look like:
Main + Secondary + Accent + Neutral
Keep It Consistent
Try to use the same colors across your:
Logo · Packaging · Instagram · Website · Product Cards · Thank-You Cards · Promotional Graphics
Consistency makes even a very small business look more established.
05 — YOUR LOGO
Your logo doesn’t need to be complicated.
In fact, simple logos are often easier to use across different applications.
You’ll potentially need it on:
Stickers
Packaging
Thank-You Cards
Social Media
Website
Product Cards
Business Cards
Shipping Materials
Before using your logo, check:
✓ Can I read it when it’s small?
✓ Does it work on a white background?
✓ Does it work on a dark background?
✓ Do I have a version without the background?
✓ Do I have a high-quality copy?
Important Files to Keep
Try to maintain:
PNG — especially a transparent-background version
JPG — useful for everyday applications
SVG or vector file — useful for professional printing when available
Keep your original logo files somewhere safe.
06 — CHOOSE YOUR FONTS
Fonts are another part of your visual identity.
You don’t need many.
Keep it simple:
ONE HEADLINE FONT
ONE EASY-TO-READ FONT
That’s enough for most new businesses.
Use them consistently across your social posts, website, promotional materials and graphics.
07 — FIND YOUR BRAND VOICE
How does your business sound when it talks to customers?
Compare:
Playful
“Okay, this one is WAY too cute. 😍”
Elegant
“An effortless finishing touch for every occasion.”
Bold
“Your outfit called. It needs this.”
Same concept.
Completely different personality.
Your captions, product descriptions and customer messages should generally sound like they come from the same brand.
08 — CREATE YOUR BRAND BIO
Now let’s create the short description people will see when they discover your social account.
A simple formula:
WHAT YOU SELL + WHO IT’S FOR + WHY IT’S DIFFERENT + CTA
For example:
Trendy accessories made for everyday style ✨
Affordable pieces. New drops. Easy looks.
👇 Shop the latest collection
You don’t need a complicated company description.
Tell people quickly:
What do you sell?
Why should they care?
What should they do next?
09 — CREATE YOUR BRAND KIT
Now put everything in one place.
MY BRAND
Business Name:
What I Sell:
My Ideal Customer:
Brand Personality:
Main Color:
Secondary Color:
Accent Color:
Headline Font:
Body Font:
Brand Voice:
Instagram/TikTok Bio:
Tagline (Optional):
Logo:
✓ Ready
□ Still Working On It
10 — KEEP EVERYTHING CONSISTENT
You don’t need to make everything identical.
You want it to feel like it came from the same business.
When someone sees your:
Instagram post → Packaging → Thank-you card → Website → Product
there should be a connection.
Same general colors.
Same logo.
Same personality.
Same style.
Same voice.
That’s how a business starts becoming a brand.
YOUR FIRST BOXTUNITY CHALLENGE
Before moving to the next lesson, complete these six things:
□ Choose your business name
□ Define your ideal customer
□ Choose 3–5 brand personality words
□ Choose your brand colors
□ Prepare your logo
□ Create your social-media bio
DONE? YOU’VE BUILT THE FOUNDATION OF YOUR BRAND.
Now you’re ready to start thinking about something every new seller eventually asks:
How Much Should I Charge?
🔒 NEXT: PRICE YOUR PRODUCTS
Available to Boxtunity members after launch.